A marketing plan focuses on winning and keeping customers; it is strategic and includes numbers, facts, and objectives. A good marketing plan lays out the plans and tactics that will be used to achieve sales goals. It sets out in detail what you plan to sell, who you would like to buy from you, and what tactics you will use to create leads that will result in sales. Marketing Plan The first step is to look at what sets your product or service apart from competitors. You shoul