The Marketing Mix and Its Importance
The marketing mix is a tool for considering the different elements that go into promoting a brand and its products. It is a phrase used to describe the different kinds of choices organizations must make in the whole process of bringing a product or service to market. All the elements of the marketing mix interact with one another and should convey the same message about a product or service. Below we consider why the marketing mix is important, the “4Ps” for product businesse