When starting out, you might not have a lot of capital to get your business off the ground. Once you've listed the things you need to kickoff, think about how you can "pay" for it without using money. If you don't have the money for a website or to get your initial stock, think about how you can add value to the other party, which would effectively pay for what you need. Don't give up because you don't have cash in the bank... There are other ways. I remember when I started m

We live in a world where customers have so much choice. It can be quite overwhelming when looking for a product or service... How do consumers make the decision to work with a specific company? How do you as a company stand out from everyone else? One of the ways to do this is to make sure that you personalize your message as much as you can. Clients don't want to feel as though they are one of thousands... make every communication and interaction with your customer persona

Every business needs KPI's (Key Performance Indicators) to measure how well it is doing. These metrics differ per organization, depending on what you as the business owner would like to see and monitor. These could include revenue, net profit, customer loyalty, etc. These metrics should be reviewed on a regular basis- many companies do this on a monthly basis. Build a dashboard of your key performance indicators and monitor this closely. If done well, it can provide some ke

Negotiating is part of any business. You negotiate with clients, suppliers, staff, etc. An important part of negotiation is figuring out how the outcome can be win-win for the parties concerned. There does not necessarily have to be a 'loser' in a negotiation. The best deals are the ones where everybody walks away with what they want. It leaves room for the next potential deal, which is exactly what you want. Remember, always start by thinking win-win when putting a dea