A big challenge facing companies today is that it is becoming increasingly difficult to engage with customers on a personal note/ level. This is particularly challenging for big companies.
So what does that mean? Humans want to interact with humans, so the question is- how do you humanize your company? This is done by ensuring that you are empathetic with your customers. Empathy is defined as the ability to understand and share the feelings of another. When interacting on s
I would like to start this post by saying that every entrepreneur, in fact every person, is a salesperson. Everyday, you sell and influence others. You negotiate with your kids, colleagues and clients, etc.
What is selling?
Sales have a negative connotation attached to it. Typically when people think of sales, the thought of a call center agent calling comes to mind or people who convince you to do things you don't really want to do. Selling is about serving and adding valu